Social media marketing is known as SMO or Social Media Optimisation and benefits organisations and individuals by providing an additional channels for customer support and marketing. Social media can help you gain customer knowledge, recruit new customers and retain existing customers. It’s also an effective a method of managing your reputation online.
Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications. Oftentimes, corporate social media platforms are used to offer unique incentives to customers who are willing to engage.