SEO is a way to ensure that people searching for the services or products you sell have a better chance of finding your website before they find your competitors’ websites.
Search engines such as Google and Yahoo want to make sure that potential customers find what they want when entering search terms or keywords.
So websites that organise relevant keywords in the correct way and within the best site framework get better search results. This means that an intelligent approach to SEO based on the products and services you sell will help you appear within the first pages of major search engines. This increases your visibility, gives you access to a more customers, and lifts your profile as a leader in your industry.
Maintaining your SEO also requires frequent updating of your site, so that the ‘web crawlers or spiders’ are alerted to the change. Every time this happens, your rankings increase as the success of the ‘world wide web’ is based on providing up to date and accurate information to visitors.
SEO Fortresses
If you are a business that wants to ‘own search terms’ in your area so that you rank highly in these terms and generate a high percentage of sales enquiries for these services or products, then you might be interested in our SEO Fortress approach.
SEO Fotressing means that we will work with you to ensure that you attract a large percentage of enquires based on specific and relevant search terms for your business.
As part of this approach we use LSEO (Localised Search Engine Optimisation) and TSEO (Targeted Search Engine Optimisation) to increase both the local search results and the keyword search terms that generate results for the target services or products you are offering .
If you decide to engage us as your SEO Fortress professionals, we will guarantee not to work with any other business in your nominated area and industry.
Changes in Search
Search requests longer than three words have increased over the past 24 months by 2.8%. Four words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 2.14% increase in the past 12 months. Hitwise, December 2010
Most search terms now include the locality, so Localised Search Engine Optimisation is ideal for businesses that operate out of a shop front in a local region, town or suburb. It’s also perfect for businesses that have multiple outlets in different localities.
Being easily found by people in your local area is vital to keep your local business viable in the face of increased online shopping and huge warehouse style conglomerates.
That’s why it’s important to work with a designer who understands both LSEO and TSEO has an advanced web platform that supports this.